“Lill-Marta” and “Granen” with the entire Swedish people : A quantitative study on how Aftonbladet constructed the men's and women's FIFA World Cup 

The purpose of this study was to examine how the Swedish newspaper Aftonbladet wrote and constructed their articles about the FIFA World Cup 2018 and the FIFA Women’s World Cup 2019. The other purpose was to see if the Sweden men’s national football team and the Sweden women’s national football team got the same space in the newspaper and to see if the teams are portrayed in different ways. This study is based on both a quantitative content analysis and a critical discourse analysis. To do so we analyzed all of the articles that were published during both of the World Cups group stages. In total, the study examines 291 articles, split between two time periods. For our critical discourse analysis, we used six articles, all written the day after a game in the group stage. The great conclusion that was made in our study showed that Aftonbladet more often wrote about the Sweden men’s national football team then they did about the Sweden women’s national football team. It was also common that the articles constructed about the men’s team were more likely to be about their achievements and their game on the pitch when the articles about the women’s team were more likely to be about feelings and their personal life. A pattern that we could follow during our study was that it was more often male journalists wrote about the men’s World Cup and that women wrote about the women’s World Cup